Transforming your staff's potential

Sunday, February 8, 2009

Visual Thinking and the Power of Context

David Carson's TED presentation: "Design, Discovery and Humor” illustrates the power of graphic design to inform and the importance of context in delivering information.

I don't want to give too much away before you watch the video, but here were some highlights for me that held implications for instructional and presentation design:

  • His comparison of two, nearly identical, "no parking" signs clearly convey the concept of design as context and its use in reaching the affective domain... the emotional impact of design.

  • His moving example from Time Magazine of the need to use design responsibly because of its emotional power.

  • The use of partial information to drive readers to “complete the sentence”…. to make sense of what they see, drawing them into deeper engagement.

  • This quote: “Don’t confuse legibility with communication," which begs the questions: Does your work really communicate?, and, Does your work communicate the right thing? The former question reminds us to confirm clarity, logic, relevance, etc of the content. The latter reminds us to ensure that context and delivery methods and style reflect/reinforce the messaging and values.


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