This video of Paul Rand defining art and aesthetics and their value has me thinking about instructional design as an art form striving to the same ends as other artistic expression, namely, truth.
In discussing how art is realized when form and content are indistinguishable, he says,
"When form predominates, meaning is blunted. When content predominates, interest lags."
I find this particularly relevant to instructional design when choosing delivery methods and composing any type of presentation. The constant battle against "death by PowerPoint" is a perfect example of content overload. The debate over the effectiveness of eLearning tools, such as Second Life, speaks to form's ability to drown out the message.
Rand also lists the "vocabulary" of visual art and aesthetics, such as order, symmetry, tension, shape, and color. What is the "vocabulary" of instructional design and its delivery in education and training? Context? Creating relevance? Or, is it elements more concrete such as "activities" and "case studies"?
What is the vocabulary of instructional design and its delivery? How do we find the balance between form and content?